Salesforce

Salesforce’s digital ecosystem was fragmented, difficult to author, and breaking under its own scale. As Group Director, I led a 16-month unification initiative spanning three major workstreams — aligning hundreds of stakeholders to architect a cohesive navigation model, template strategy, and enterprise-grade design system. We replaced a broken publishing experience with scalable frameworks that empowered teams across product, pricing, and category pages to move faster and innovate confidently. The result was a complete reinvention of Salesforce.com — unified, future-ready, and built to scale across one of the largest product portfolios in tech. Visit the experience →