Volcom

As Volcom migrated to Shopify, they needed more than a platform upgrade — they needed a sharper, more consumer-centric commerce experience. I led a lean strike team to audit, simplify, and modernize their ecommerce templates, aligning the experience to seasonal velocity and brand expression. We restructured key shopping flows and introduced scalable design improvements that empowered faster campaign launches without sacrificing clarity or edge. The result was a streamlined, brand-forward storefront built for speed, storytelling, and conversion. Visit the experience →