Netflix

Netflix’s new ecommerce division set out to turn fandom into a premium, story-driven retail experience — not just a merch store. As Experience Director, I led a small team in designing a scalable global framework on Shopify that could flex across franchises while blending commerce with immersive storytelling. We built a modular design system that empowered each IP to express its unique identity without breaking the core experience. The result was a future-ready platform that transformed Netflix.shop into a living extension of the brand — built to scale with every new launch. Visit the experience →