Simplehuman

Simplehuman had already earned a loyal following — their products were considered best-in-class, elevating everyday kitchen and bath tasks into something closer to a luxury experience. But the website didn’t reflect any of that. As Experience Director, I worked directly alongside the founder and CEO to finally bring his brand promise to life online.

The directive was simple: make the digital experience as considered as the products themselves. I led the redesign from concept through execution, building an ecommerce platform rooted in elegance, restraint, and function. The result was a minimalist experience that put the ingenuity behind each product front and center — turning a transactional storefront into a true expression of the brand. Visit the experience →