Microsoft Copilot

Microsoft’s Copilot marketing team was struggling to launch — adoption felt complex, and the product’s value wasn’t landing with professional users. With one day to reset the trajectory ahead of Microsoft Config, I led the creation of three distinct homepage concepts designed to simplify, clarify, and drive trial. Our winning direction stripped away the noise and made the website feel like the product itself: clean, powerful, and intuitive. Through a guided, Apple-like narrative and lightweight animations demonstrating real prompts, we turned confusion into clarity — and positioned Copilot as instantly usable from first click. Visit the experience →